Google Ads & Meta Ads Managed For Real Results, Not Just Views
Performance marketing at D&D Marketing Hub means every single rupee of your ad spend is tracked back to a lead, a call, or a sale. We run Google Search, Shopping and Display campaigns along with Meta Ads on Instagram and Facebook, with continuous testing on creatives, audiences and bidding strategies.
Many ad accounts are set up once and then left untouched for months, quietly wasting budget on audiences and keywords that stopped working weeks ago. Performance marketing, when done properly, needs daily attention — checking spend, refreshing creatives weekly, and constantly testing new audiences, headlines and landing pages. This is the real difference between an ad account that just “runs” and one that keeps bringing your cost-per-lead down over time.
We start every performance marketing project by getting your conversion tracking correct first — because without accurate data on which clicks are actually turning into calls, form fills or purchases, no amount of optimisation means anything. After that, campaigns are built around clear cost-per-lead or ROAS targets, and budget is shifted continuously toward what’s actually working, instead of being spread evenly across everything.
Complete paid ads management —
done by us, end to end
Google
Ads
Search, Shopping, Display and YouTube campaigns, all managed by us.
Meta
Ads
Instagram & Facebook campaigns for leads, sales or brand visibility.
Conversion tracking
Proper tracking setup, so every single result is measurable.
Creative testing
Regular testing on ad copy, images and audiences.
Landing page review
Making sure the page your traffic lands on is actually built to convert.
Audience
research
Interest-based, lookalike and retargeting audiences built from real data.
Budget management
Weekly shifting of budget toward campaigns that are performing best.
Clear
reporting
Spend, results and cost-per-lead reported every week and month.
How we manage your ads account
Tracking
setup
Getting conversion tracking and analytics correct, first thing.
Campaign
build
Building campaign structure, audiences and creatives around clear goals.
Launch &
monitor
Daily checking in the first few weeks, so we catch issues fast.
Test & improve
Ongoing testing of creatives and audiences.
Scale up
Increasing budget only on campaigns that are proven to be profitable.
How we think about your ad spend
One common mistake we see when we take over ad accounts is budget spread evenly across too many campaigns, keywords or audiences from day one — this means nothing gets enough data to actually prove if it’s working before the next month’s budget decision comes up. Our approach works differently — we start focused on a smaller number of high-intent keywords or audiences, let the data show us what’s working, and only then expand the budget into new opportunities. This keeps your early cost-per-lead lower and gives us a clearer, faster answer on what to invest more in.
We also clearly separate “awareness” spend from “conversion” spend, since mixing the two makes it hard to judge either one properly. Search ads targeting people who are actively looking to buy are judged on cost-per-lead and ROAS. Broader awareness or retargeting campaigns are judged differently — on reach, frequency, and how much they help bring down the cost-per-lead in your main conversion campaigns, since a warmed-up audience usually converts more cheaply.
How to know your ads need attention
Rising cost-
per-lead
Your cost per enquiry keeps going up, without any clear reason.
No proper
tracking
You’re spending money, but there’s no reliable way to see what results it’s giving.
Set-and-forget accounts
Your campaigns haven’t been touched or tested in months.
Clicks but
no sales
You’re getting clicks, but they’re not turning into calls or purchases.
F.A.Q.S
Your performance marketing
questions & answers
A “good” return on ad spend depends on your industry and profit margins, but most businesses look for at least 3x–4x return before calling a campaign genuinely profitable.
Your budget depends on your business goals and how much competition you have. We suggest a realistic starting budget during your free audit call, based on your specific situation.
Google Ads usually captures people who are already searching with buying intent, while Meta Ads works better for discovery and visual products. Most businesses get the best results using both together.
Ads can start bringing traffic and leads within a few days of going live, though the first 2–3 weeks are usually needed for the platform’s algorithm and your targeting to settle down properly.
Yes, your ad spend goes directly to Google or Meta. Our management fee is separate, and covers strategy, setup and ongoing optimisation of your campaigns.
Yes, we regularly take over existing ad accounts. We always start with a full audit before making any changes.
We catch underperforming campaigns early through weekly monitoring, and adjust budget, creatives or targeting instead of leaving it running the same way.
Yes, ad creative design is included in our service, or it can be coordinated with our Graphic Designing service for a fully consistent look across everything.
Yes, retargeting website visitors and past customers is a standard part of most of our performance marketing plans, since it usually converts more cheaply than reaching completely new people.
Yes, short-term campaigns for sales, launches or events can be set up quickly, alongside your regular, always-running lead generation campaigns.
Yes, call tracking can be set up along with form and WhatsApp tracking, since many local businesses get most of their enquiries through phone calls rather than online forms.
What most underperforming ad accounts
have in common
When we take over an ad account, we usually find the same few problems repeating: very broad targeting that wastes money on the wrong clicks, tracking that was set up once and quietly broke months ago without anyone noticing, ad creatives that haven’t been changed in six months even though people have stopped responding to them, and budget spread too thin across too many campaigns instead of focused on what’s actually working. Simply fixing these basics — even before increasing your budget — often brings down your cost-per-lead noticeably within the first few weeks.
Good targeting alone doesn't work —
the ad itself matters just as much
Even with perfect targeting, a weak ad won’t perform — on Meta especially, your ad creative itself affects who the platform shows it to, since the algorithm learns based on how people respond to it. That’s why we don’t treat creative testing as a one-time task done at launch — it runs continuously, with new ideas, formats and hooks tried as older ones stop working. If a campaign has been “running fine” with the same three ads for months, it’s usually leaving performance on the table simply because people have stopped noticing the ad.
On Google Ads, the same discipline applies to matching search intent — making sure your ad copy and landing page speak directly to what someone actually searched, instead of a generic version of your offer. A search for “urgent plumber near me” and a search for “plumbing services Ahmedabad” show very different intent and urgency, and treating them the same in your ad copy usually costs you more per lead than tailoring each one properly.
We also keep a close eye on how often the same person is seeing your ad, especially on Meta, since showing the same ad too many times to the same person increases your cost without bringing in new reach — this tells us it’s time to refresh the creative or expand the audience, rather than simply increasing the budget on a saturated campaign.
We report on performance marketing more often than most of our other services — at least weekly during active campaigns — because in ads, even a small delay in noticing an underperforming campaign directly means wasted budget, unlike SEO or social media where a slow week costs you much less. This is why an active ad account usually needs a dedicated strategist watching it closely, and this is the standard we follow for every account, whatever the monthly budget size — because a smaller account left unmonitored can waste budget just as easily as a bigger one.